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At King Price we know that cash is king, so we're here to save you more money each and every month. In the time that it takes to read this, your car's value has already depreciated and is worth less. So why are other insurance companies charging you the same monthly insurance premiums as if your car's been sipping from the Fountain of Youth? Not us... we DECREASE your premium every month as the value of your car depreciates... it's only fair.